one form of marketing is interviews, directors and actors will both attend interviews that are bases around the film that is due to release. they will be asked about a variety of things from how fun the movie was to make to budget and for humour sometimes set gossip. As our group are trying ti take some influence from Quentin Tarantino, i have found an interview that was done with him about him recent release the 'Hateful8'.
another example of marketing would be teaser trailers and tv and youtube trailers.
a teaser is an early form of advert it gives away very little but just enough to grab an audiences attention, these teasers will usually be released to youtube or to the internet rather than to mainstream tv.
this example is the recently release teaser for cars 3, where this is not a thriller there are aspects of this that we could use in our opening sequence such as he use of black frames to add suspense and the lack of main character screen time to add mystery to as what is happening to the main character.
a tv or youtube ad is used to further entice an audience release a little more of the story.
this example of the recent trailer of the film sully is a really good example of a tv trailer it releases more of the story to entice audiences in. where it will release more of the story it doesn't reales to much to the point that it isn't worth seeing the film as too much of the story has been given away.
next thing that can be used as an example would be billboards advertising on road sides.
this is the billboard for the film hateful8 the use of a billboard it to further advertise the film.
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